Simon has spent the past 20 years building organizational capabilities that drive business performance. Much of his recent work has been in transforming Mattel into an agile leader in today’s competitive market of Toys and Kids’ Brands. His 5-step model for embedding behaviours has been equally successful in 5 different sectors around most Regions of the world. Having lived in Mexico City, Barcelona, London, Amsterdam and Dallas Simon brings a truly global flavour to the challenge of delivering sustainable organizational growth. His work helps Leaders open-up their thinking to foster a culture of innovation across the entire organization – where the potential of individuals at all levels can be unleashed and applied.